XTB Expands AI Integration, Launches New Products in 2024 Strategy

XTB accelerates AI integration with new chat features and a multi-currency wallet, focusing on proprietary tech to enhance customer service and expand product offerings.

Key Points:

• XTB is developing an AI chat feature to improve customer service and plans to launch a comprehensive AI assistant for personalized support.
• XTB is launching a multi-currency virtual wallet and IRAs for Polish investors, focusing on proprietary technology.

XTB, a global fintech company, is accelerating its use of artificial intelligence (AI) across its operations as part of a broader strategy to enhance client services and expand its proprietary technology capabilities. Furthermore, over the past year, over 60% of XTB‘s global teams have embraced AI-driven tools, allowing the company to streamline processes, improve customer service, and innovate in financial products.

A key component of XTB‘s AI integration is developing an AI-powered chat feature to handle basic client inquiries. This will also free up customer service representatives to focus on more complex issues, improving the efficiency and quality of client interactions. In addition, the company is working on creating a comprehensive AI assistant that will offer clients personalized platform support and investment insights.

XTB Expands AI Integration, Launches New Products in 2024 Strategy

According to Tomasz Gawron, Head of AI at XTB, the company has made significant strides in using AI for operational improvements. “Most of our team regularly uses tools that support their daily work, and we generate nearly 100,000 AI-handled queries monthly,” Gawron said. “This allows us to focus on what matters, unleashing next-level AI-powered human creativity and personalized customer service.”

XTB‘s AI initiatives have already transformed client onboarding and account migration areas. The company also employs an AI-driven voice-of-customer system to analyze online feedback and perform sentiment analysis, enabling faster responses to user concerns and enhancing customer satisfaction.

Innovating with New Products

As part of its 2024 expansion strategy, XTB is introducing several new products. Notably, the company is launching a virtual wallet with a multi-currency card designed to provide customers with a flexible and secure way to manage their finances. The wallet, already available in Portugal and the Czech Republic, will soon be launched in Poland, with plans to expand into additional markets.

The virtual wallet will support seven currencies at launch, with plans to add more. It will also feature robust security measures, including two-factor authentication and adjustable spending limits. In addition, XTB will roll out Individual Retirement Accounts (IRAs) for Polish investors in the coming months.

Focusing on Proprietary Technology

XTB‘s commitment to proprietary technology is evident in its workforce strategy. Moreover, over 50% of the firm’s employees are now part of the Technology and Product Department, underlining the company’s dedication to in-house innovation. In 2024, XTB introduced several new features, including automated investment plans, a multi-currency account exchange, and retirement products.

So, the company’s focus on AI and proprietary technology is poised to continue driving growth and innovation. With plans for additional product launches and technology developments in 2025, XTB is positioning itself in the intersection of fintech and artificial intelligence.

As the fintech industry continues to evolve, XTB‘s integration of AI and its emphasis on proprietary solutions demonstrate its commitment to staying ahead of the curve and providing clients with cutting-edge services.

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