Trading 212 UK Doubles Marketing Spend, Sees Growth

Trading 212 UK doubles marketing spend to £39.5M, reports £161.7M revenue and £52.9M pre-tax profit.

Key points:

• Marketing expenses soared by 120% to £39.5M, driving a 55.3% increase in revenue.
• Trading 212 UK achieved £52.9M pre-tax profit, with significant growth in client deposits and assets.

The UK unit of Trading 212, the fast-growing retail brokerage firm, significantly increased its advertising and marketing expenses in 2024, more than doubling its investment to £39.5 million. This marks a sharp rise from the £18 million spent in the previous year, reflecting a remarkable 120% year-on-year increase.

Trading 212 UK Doubles Marketing Spend, Sees Growth

The company’s marketing efforts appeared to pay off, as Trading 212 UK reported a surge in revenue for the year. According to its latest filing with Companies House, Trading 212 UK ended 2024 with £161.7 million in revenue—a 55.3% increase compared to the previous year. The bulk of this revenue, £150 million, came from the company’s brokerage services, with the remaining portion generated through interest income.

Additionally, the company saw a positive response to its newly launched debit card service, bringing in £407,806 in income during the year.

Despite a significant rise in administrative expenses—up 59.3% to £113.3 million—the company’s profitability remained robust. Trading 212 UK reported a pre-tax profit of £52.9 million, a 37% increase from £38.6 million in 2023. After accounting for taxes, the company’s net profit stood at £39.7 million, marking a successful year overall.

Expansion and Future Plans

Founded in Bulgaria in 2004 as Avus Capital and incorporated in the UK in 2013, Trading 212 has grown its presence across Europe, focusing primarily on the UK and EU markets. In 2024, the group expanded its reach further, acquiring German broker FXFlat, and also received a cryptocurrency license in Cyprus, although specific plans for crypto offerings remain under wraps.

The company has gradually shifted its focus away from contracts for differences (CFDs) towards stockbroking services, with an emphasis on tax-efficient cash savings and growing the value of client assets. Despite these changes, Trading 212‘s strategic priority remains its stockbroking and cash savings operations.

The company’s filings also revealed impressive growth in its user base and trading activity. Monthly active users in the UK jumped by 92%, while the number of monthly active trades soared by 118%. Additionally, Trading 212 reported a 272% increase in client deposits, a 350% rise in the total value of client money, and a 121% increase in client custody assets.

With continued expansion and a clear focus on enhancing its stockbroking and cash savings services, Trading 212 looks poised for even more growth in the coming years.

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