Exclusive: Zlatan Ibrahimović Becomes Official Ambassador of XTB

Zlatan Ibrahimović becomes the official ambassador of XTB, marking the fintech’s 20th anniversary with a global media campaign and logo refresh.

Key Points:

• XTB has named Zlatan Ibrahimović its official ambassador, coinciding with its 20th anniversary and logo refresh.
• XTB CEO Omar Arnaout emphasized Ibrahimović’s alignment with the brand and discussed upcoming innovations like retirement accounts and a mobile app redesign.

In a notable partnership, fintech company XTB has announced that football legend Zlatan Ibrahimović will serve as its official ambassador. The announcement coincides with the company’s 20th anniversary and a refresh of its logo. The news comes just a year after XTB added iconic goalkeeper Iker Casillas to its ambassador lineup, marking another exciting chapter for the publicly traded Polish firm.

Zlatan Ibrahimović, known for his dynamic presence on and off the pitch, will spearhead a multi-country media campaign promoting XTB in 14 countries. Moreover, with over 120 million followers on social media, Ibrahimović brings a wealth of charisma and recognition to the brand. The campaign will feature offline digital initiatives, including launching a television ad in Poland, the Czech Republic, Slovakia, Romania, and Portugal this fall.

Omar Arnaout, CEO of XTB, expressed enthusiasm about the new partnership. “Zlatan’s charisma, discipline, and energy perfectly align with XTB‘s essence,” he said. “Zlatan has grown to be one of the best players in the world through hard work and devotion, and it is a similar journey that we have gone through over the last 20 years. We are truly excited about this partnership and sure it will help us elevate our brand to a different level.”

Exclusive: Zlatan Ibrahimović Becomes Official Ambassador of XTB

Furthermore, this collaboration is part of XTB‘s broader strategy to associate itself with high-profile athletes. Previous ambassadors have included Casillas and the renowned boxer and MMA fighter Conor McGregor, showcasing the company’s commitment to blending finance and sports.

In an exclusive interview, Arnaout shared insights into XTB‘s journey over the past two decades, highlighting key milestones. He noted that 2013 was particularly significant as it marked the launch of the company’s first prop trading platform, xStation 3. “This enabled us to develop our own technology tailored to our business strategy,” he explained. “Today, XTB is one of the leading fintech companies in Europe, and technology is paving the way for further dynamic growth.”

Looking ahead, XTB plans to roll out new products, including retirement accounts in Poland and the UK and a virtual wallet with a multi-currency card. Additionally, they will redesign the mobile app’s interface.

When asked about potential future directions, including a move toward pro trading, Arnaout clarified that while such a shift is not currently in the cards, XTB focuses on preparing “more innovations for clients in 2025.”

As XTB celebrates its 20th anniversary and embarks on this new partnership with Zlatan Ibrahimović, the company looks set to enhance its brand presence and continue its mission of providing innovative financial solutions.

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